System Smart Recommendation: automatically push the Livestreaming to users who might be interested.The more new viewers, the more coupon you’ll be rewarded.Īccording to WeChat, there are two ways to leverage Traffic Coupons: Once completed these requirements, the platform will reward the merchant with official traffic coupons, which are valid for seven days. You can drive followers from your WeChat Official Account, spread the news through WeChat Moment, WeCom, personal chats, or groups, to Channels Livestreaming. In 2022 April 12th to December 31st, any live streaming for shopping purposes with the shopping cart function activated will be automatically participating in Merchant Incentive Plan.īrands or merchants have to introduce 50 new viewers that didn’t come from WeChat Channels to gain official traffic coupons. How to gain Traffic Coupons for WeChat Livestreaming? Trendy domestic brands beloved by young people, such as Pop Mart, Luckin Coffee, and Hey Tea, have made their debut on WeChat Channels Livestreaming.Īccording to Merchant Incentive Plan launched by WeChat, “for every new user a merchant brings to WeChat Channels, the platform will give back a user from public traffic in return.” (source: Newrank) Brands or merchants can use this “Traffic Coupon” to “purchase” public traffic. For example, people browsing content on WeChat Channels may enter live streaming of a brand they didn’t know before. WeChat Channels Livestreamings are more visible to the public audience compared to mini-programs. Up to early 2022, WeChat Channels have reached 450 million Daily Active Users, a 50% increase compared to early 2021. WeChat launched this feature back in 2020 in response to challenges posed by Douyin, the Chinese Tiktok. WeChat Channels is a short video feature integrated within the WeChat ecosystem. The Traffic Coupon we are talking about is for live streamings on WeChat Channels. If it’s an important event, brands can also promote live streaming through additional WeChat Advertising. Brands can send notifications to followers and drive traffic organically to mini-program live streaming. Most of the viewers of mini-program live streaming are already followers or have used the brand’s mini-program.
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